Thursday, 12 November 2020

Outcomes of employee motivation in consumer durable industry

The success and failure of any organization is more depend on many factors in this competitive and rapidly changing environment, with one of the key parameters, human potential at the disposal of a given society (Nemeckova 2017). He predicted that the knowledge workers would become an essential and decisive capital and an important driving force for the development and competitive advantage of each. The key to the corporate success depends on motivated employees who collectively from trams of knowledgeable employees with experience and necessary skills (Nemeckova 2017). Employee motivation is considered a force that drives toward successful organization and a way to employees work hard and smart is to motivate them (Shahzadi et.al, 2014). As described by Achor (2012), the employees are 37% better at selling and results three times more creative than unhappy employees. Also, there are many other advantages of motivated employees as stated below.

More goals oriented

Motivation is fundamentally meant to facilitate the behavioral alteration and it is a force that enables an individual to act toward a particular objective, goal (Shahzadi et.al, 2014). A motivated workforce means a highly productive staff, all of which will help achieve cooperation goals and objective and it will lead to a better revenue and outcome of the organization (Sabri 2017). Also with sufficient motivation, employees can perform and achieve their dream goals and goals of the organization itself (Polackova 2016). Motivation can also improve the ongoing employee development by achieving personal and career development goals and those employees want to understand how their work contributes to overall organizational success.

Expand performance & productivity

Motivation and productivity are concepts, which have been subjects of immense interest among researchers and practitioners (Bawa 2017). A motivated and qualified workforce is essential for any organization that wants to increase productivity and production. Motivated employee gives in their best efforts to reach the challenges and complete their tasks within the allotted time (Sabri 2017). Motivation will encourage the employee to be loyal and to work for a longer period at the same organization and it will lead to saving money in recruitment costs, training, lost productivity and increase overall effectiveness of the organization (Sabri 2017).

 Moreover creatively

The era of increasing new trends and competition is challenging traditional assumptions about how organizations can structure themselves to successes and the creative and innovation is needed to conceive and generate new working methods (Wenjing et.al, 2020).Motivated employee tends to work more freely, passionately and delight on their duties and it will influence to display  better levels of creativity and imagination (Sabri 2017). The creativity will improve the overall aspects of the organization in terms of cost reduction, product development; acquire new opportunities, innovation and others to optimize business performance. Fobler and LeBlanc (1995) suggest that for enhancing creativity is important to implement the following in an organization.

  •  Implement reverse thinking and enhance discussion.
  • Build a creativity inspiring environment.
  • Include emotions in the system, so people get involved.
  • Create an environment in which participants are free of worries, take risks and are not afraid of making mistakes.
  • Avoid excess of safety because that can lead to conformism.
  • Set high performance standards
  • Motivate confidence on responsibility, but without being too concerned about rules.
  • Be sure people see the results of their work. Feedback is a must.
  • Try ordinary people achieve goals and do extraordinary things.

Versatile for change and variability

Berger, (1994) emphasized the “change” as it is a repetitive nature of practice in keeping in the line of the organization for operating and performing the most successful manner over its rivals. Some organizations fail to deliver the expected results due to lack of adaptation to changers and lack of behavior of the employees and they can be successful only if the employees are motivated to adopt the change (Tariq et.al, 2011). The main emphasis is on employee motivation to adapt the change and variability’s along with organization empowerment and its culture. Motivated employees are more open to face variability’s and are more graceful prompt to agile way of work (Tariq et.al, 2011).

Superior Team and customer oriented

To accomplish key objectives, the cooperates are relay on teams who with motivation and have customer centric approach (Chen et.al, 2011). As motivated employees are keener on achieving the organizational goals, they are more certainly to be a team player with his or her subordinates and also more engaged employees will always care about the client oriented approach than others (Polackova 2016). Employees who are working as team players enriched with the characteristics of understanding, collaboration, accountability, goal drive and others which buttress the organization objectives (Chen et.al, 2011). Satisfied employee will do more work and take more beneficiary approach until customer satisfied (Ahmad, 2012).

More Loyal

Employee loyalty describes the affective commitment with employer and loyal employee is a valuable assets to an organization as they help gain as much as profit to them (Omar et.al, 2010). Motivated employee will work more period in the same organization and he or she will be loyal to the organization and as well as its customers. A loyal employee will be more cost-effective in terms of training and skills and will invest more on work, innovate and to provide better outputs in all aspects (Omar et.al, 2010).

As Brand ambassadors

Punjaisri, Evanschitzky and Wilson (2009) state that the objective of internal branding is to ensure that employees transform espoused brand messages into brand reality for customers and other stakeholders. Motivated employees are emotionally engaged with the organization and they will help increase the awareness among the community. Employees’ voluntarily brand-oriented behavior, which goes above and beyond their formal role requirements and brings the brand to live (Burmann & Zeplin, 2005).


According to the organization, which I worked for is keener on the employee motivation and as a leading consumer durable company in Sri Lanka, we recognized the importance of motivatied employees on providing better customer service to our customers. We are already in the process of evaluating the employees using a performance-based appraisal and rewording them with target-based incentive and bonus scheme. Also, it has assist to provide a better customer service among the competition and most of the employees are working more than 5 to 8 years within the organization. The organization has appointed teams toward separate objectives with sub heads and group leaders in the showroom level. It has helped achieve the objectives much easier and to measure productivity and performance than previous years. Company evaluates the customer service by the complain ratio, mystery shoppers and by the supervision feedbacks and it has improved compares to the past records.

Reference

Almas Sabri (2017), Motivation: Outstanding Way to Promote Productivity in Employees, American Journal of Management Science and Engineering

Berger, Lance [1994]. Change Management. In l. Berger & M Sikora (Eds), The Change Management Handbook, New York: Irwin Professional, pp: 3-33

Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioral approach to internal brand management. Brand Management

Fobler, H. S. & LeBlanc, S. (1995). Strategies for Creative Problem Solving. U.S.A.: Prentice Hall PTR.

Gilad Chen, Payal Nangia Sharma, Suzanne K. Edinger, and Debra L. Shapiro (2011), Motivating and Demotivating Forces in Teams: Cross-Level Influences of Empowering Leadership and Relationship Conflict, Journal of Applied Psychology

Irum Shahzadi, Ayesha Javed, Syed Shahzaib Pirzada, Shagufta Nasreen, Farida Khanam (2014), Impact of Employee Motivation on Employee Performance, European Journal of Business and Management

Iveta Nemeckova (2017), The role of benefits in employee motivation and retention in the financial sector of the Czech Republic , Economic Research, Vol 03

Kristian Polackova (2016), Motivation, performance and efficiency, Conference Paper · November 2016

M. A. Bawa (2017), Employee motivation and productivity: a review of literature and implications for management practice, International Journal of Economics, Commerce and Management

M. Rashid Tariq , Mr. Sohail, Dr. Muhammad Aslam (2011), Impact of Employee Adaptability to Change Towards Organizational Competitive Advantage, Global Journal of Management and Business Research

Maznah Wan Omar, Kamaruzaman Jusoff and Harniyati Hussin (2010), Employee Motivation and its Impact on Employee Loyalty, World Applied Sciences Journal

Punjaisri, K., Evanschitzky, H., & Wilson, A. (2009). Internal branding: An enabler of employees’ brand-supporting behaviours. Journal of Service Management,

Shawn Achor (2012), Positive Intelligence, Harvard Business review magazine Jan to Feb 2012

Wenjing Cai , Svetlana Khapova, Bart Bossink , Evgenia Lysova and Jing Yuan (2020), Optimizing Employee Creativity in the Digital Era: Uncovering the Interactional Effects of Abilities, Motivations, and Opportunities

18 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. Agree with you that motivation is a force that enables an individual to act toward a particular objective and goal. As Kalimullah (2010) suggested, a motivated employee has his/her goals aligned with those of the organization and directs his/her efforts in that direction. Hence the management should have its focus on reaching the employee to their individual goals while ensuring they meet the organizational goals

    ReplyDelete
    Replies
    1. Thank you for your valuable comments and motivation is fundamentally meant to facilitate the behavioral alteration and it is a force that enables an individual to act toward a particular objective, goal (Shahzadi et.al, 2014). According to (Abbas & Asgar 2010:9), victorious managers are also successful leaders, hence they influence employees to help cause organizational goals and motivation is a fundamental instrument for synchronizing the work deportment of employees (Olusola 2011). Leaders and managers can improve the performance of an organization or a set of employees by influencing the processes that determine the performance and leader behavior categories should be observable, distinct, measurable relevant and comprehensive but parsimonious (Yukl 2012).

      Delete
  3. Committed Employees are the backbone of every successful organization and commitment is an outcome of motivation and job satisfaction (Varma, 2017). Reward, Recognition, Training, Development, and Delegation of Authority are the variables that gauge to use the motivation which depends that employees' performance (Bao and Nizam, 2015).

    ReplyDelete
    Replies
    1. Appreciate your comments and employee loyalty describes the affective commitment with employer and loyal employee is a valuable assets to an organization as they help gain as much as profit to them (Omar et.al, 2010). Motivated employee will work more period in the same organization and he or she will be loyal to the organization and as well as its customers. A loyal employee will be more cost-effective in terms of training and skills and will invest more on work, innovate and to provide better outputs in all aspects (Omar et.al, 2010). The key to the corporate success depends on motivated employees who collectively from trams of knowledgeable employees with experience and necessary skills (Nemeckova 2017).

      Delete
  4. Agree with You, Organizations today understand the importance of motivated and satisfied employees as important contributors to long-term goals. Organizations are organized to meet the expectations and needs of employees, and a similar response can be expected. Motivation has a positive effect on performance at the individual and team level (Varma, 2018).

    ReplyDelete
    Replies
    1. Thank you for your valuable comments and due to growing new trends and competition is challenging traditional supposition about how organizations can behave to successes and the creative and innovation is needed to devise and generate new operation procedure (Wenjing et.al, 2020).Motivated employee contributes to work more passionately, freely and delight on their day-to-day operations and it will influence to display better levels of creativity and imagination (Sabri 2017).A motivated workforce means highly fruitful staff, all of which will help overcome cooperation objective and goals and it will lead to better profits and outcomes of the organization (Sabri 2017). Due to high motivation levels the employees tend to innovate cost-saving processors and products, which will reduce the operational cost within the organizations. A motivated and qualified workforce is essential for any organization that wants to increase productivity and production.

      Delete
  5. Organization’s success alone is not what makes its employees happy: instead, happiness itself makes employees more effective (Kolar, 2015). Motivated employees exhibit an innate penchant for building up optimistic voluntary behaviors and hold fast to them (Armstrong, 2014). They set direction and decide how best to pursue. Once they do the positive impact is ample to all stakeholders such as; Higher productivity, more innovation, low absenteeism, low staff turnover and the list goes on ( Wijesundara, L 2018).

    ReplyDelete
    Replies
    1. Appreciate your comments and motivated employee will work longer in the same organization and will be loyal to the organization and as well as its customers. Such employees will be more cost-effective in terms of training and skills and will invest more on work, innovate and to provide better outputs in all aspects and motivated employees are emotionally engaged with the organization and they will help increase the awareness among the community (Omar et al, 2010). Motivated employee contributes to working more passionately, freely and delights on their day-to-day operations and it will influence to display better levels performance, creativity and productivity (Sabri 2017). Organizations believe that the employees are their main and crucial assets, which can lead them to success until the employees of any are satisfied or motivated for the task attainment and achieving goals and objectives (Manzoor 2012).

      Delete
  6. Agree with you, motivation and productivity are concepts of immense interest among researchers and practitioners. A motivated employee gives in their best efforts to reach the challenges and complete their tasks within the allotted time (Sabri 2017).

    ReplyDelete
    Replies
    1. Appreciate your comments and a motivated workforce means highly fruitful staff, all of which will help overcome cooperation objective and goals in a designated time frame and it will lead to better profits and outcomes of the organization (Sabri 2017). Employee performance fundamentals depend on motivation, training, and development, performance appraisals, employee satisfaction, compensation, job security, organizational structure among others (Hussein & Simba 2017). Employee motivation determines any business factor's success and capability of drawing, holding, advancing talented employees are its main characteristics (Osabiya 2015).

      Delete
  7. Employees dissatisfaction is the main problem that decrease their motivation level therefor, management can improve motivation by giving relevant responsibilities to employees idea that, self-actualized employees deliver maximum work efficacy and creativity (Ozguner and Ozguner, 2014).

    ReplyDelete
    Replies
    1. Motivation is a critical element in any workplace, and if employees are not motivated there is no job satisfaction and this leads to reduced production productivity (Varma, 2018). Motivated employees will be more cost-effective in terms of training and skills and will invest more on work, innovate and to provide better outputs in all aspects and motivated employees are emotionally engaged with the organization and they will help increase the awareness among the community (Omar et al, 2010). The creativity will improve the overall aspects of the organization in terms of cost reduction, product development; acquire new opportunities, innovation and others to optimize business performance. Fobler and LeBlanc (1995) suggest that for enhancing creativity is important to implement the following in an organization.

      • Implement reverse thinking and enhance discussion.
      • Build a creativity inspiring environment.
      • Include emotions in the system, so people get involved.
      • Create an environment in which participants are free of worries, take risks and are not afraid of making mistakes.
      • Avoid excess of safety because that can lead to conformism.
      • Set high performance standards
      • Motivate confidence on responsibility, but without being too concerned about rules.
      • Be sure people see the results of their work. Feedback is a must.
      • Try ordinary people achieve goals and do extraordinary things.

      Delete
  8. Employee performance is actually influenced by motivation because if employees are motivated then they will do work with more effort and by which performance will ultimately improve (Azar & Shafighi, 2013).

    ReplyDelete
    Replies
    1. Agreed to your comment and motivation is one of the main factors which drive performance. A motivated employee will have the desire to achieve a certain performance level, leading to goal-directed behavior and a role model to subordinates (Mitchell 1982). A motivated employee has goals aligned with those of the organization and directs his/her efforts in that direction. These organizations are much more successful, as their employees continuously look for ways to improve their work to their full potential (Kalimullah, et al, 2010)

      Delete
  9. Furthermore, employees working environment is another important factor affecting motivation whereas the physical environment helps to provide meaningful work therefore, motivation is linked with a comfortable workspace for the employee (Njambi, 2014).

    ReplyDelete
  10. Numerous researches have proven that employee satisfaction contributes to the overall satisfaction of customers as well as the performance of the organization. Organizations need to develop a healthy, healthy work environment in order to achieve improved service quality and employee output.(Shahzad, N. 2018)

    ReplyDelete
  11. Employees will generally put in their best effort into the tasks they are assigned when they are motivated to work ((Mathis, R., and Jackson, J. 2000). Motivation can also facilitate the self-development of an employee to enable them to reach their personal goals and employee satisfaction must be there which can lead to positive growth for the company(R, H., 2020).

    ReplyDelete

Limitations to employee motivation due to leadership styles in consumer durable industry

  The word “motivation” came to light from a Latin word “movere” that means to move. Thus, it generates a reflection of uplifting the employ...